Visual identity for Netflix’s Off Road, a reality-adventure series with Lior Raz and Rotem Sela exploring Kyrgyzstan and Kazakhstan. Studio Puma created the series logo, graphic titles, and animated maps, drawing inspiration from the region’s raw landscapes and spirit of exploration.
Off Road
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A bold, grounded visual system designed with Keshet International and Netflix’s “Off Road” team.
Off Road is a Netflix reality-adventure series featuring Lior Raz and Rotem Sela on an immersive journey across the landscapes and cultures of Kyrgyzstan and Kazakhstan. The show blends breathtaking scenery with moments of humor, challenge, and connection between the hosts.
For this production, Puma developed the visual package — including the series logo, graphic titles, and animated maps — with a style inspired by rugged terrain and open horizons. The design supports the storytelling and helps guide viewers through the adventure with clarity and character.